Toyota Urban Cruiser Hyryder: launch of the new TVC

Earlier this month, Toyota officially unveiled its first-ever midsize SUV for the Indian market – Urban Cruiser Hyryder. It is an all-new SUV developed jointly with Maruti. Pre-bookings for the Urban Cruiser Hyryder have already started at Toyota dealerships across India. The SUV will be manufactured by Toyota at its Bidadi plant in Karnataka. Toyota will announce pricing for the SUV next month and deliveries for the same will begin in the following months. Now, Toyota has released an official TVC for the all-new Urban Cruiser Hyryder SUV.

The video was shared by Toyota India on its YouTube channel. In this video, the Hyryder is compared to a person who lives a hybrid lifestyle. He works like any other individual and also follows his passion at the same time. The Hyryder is also like the person in the video. The SUV gets a regular gasoline engine and at the same time it has a powerful hybrid system that will provide an EV-like experience to the driver. The owner does not have to recharge the batteries like EV. They charge automatically when the car is driven in gasoline mode.

The exterior design of the Toyota Urban Cruiser Hyryder is quite different from other SUVs in the segment. It gets design cues that would remind you of Toyota SUVs sold overseas. It comes with dual LED daytime running lights, split headlights with LED projectors, muscular bumper, unique acrylic crystal grille with chrome trim. As for the side profile, the SUV gets square wheel arches and the overall design gives it an SUV look. The Hyryder gets two-tone 17-inch alloy wheels that suit it well.

At the rear, the car gets split LED taillights and a chrome applique also joins the taillight. The reversing light and turn signals are placed vertically on the bumper. Moving in, the cabin looks premium in the Toyota Hyryder. There are soft-touch materials on the dashboard and door pads. Some features offered with the SUV were featured in the TVC. The car is equipped with a standalone touchscreen infotainment system, multi-function steering wheel, fully digital instrument cluster, HUD, 360 degree camera, leather seat two-tone, ventilated front seats, automatic air conditioning, panoramic sunroof, etc. Overall the car looks very premium inside. With all these features, Hyryder will compete with cars like Kia Seltos, Hyundai Creta, Volkswagen Taigun and Skoda Kushaq in the segment.

Toyota offers Urban Cruise Hyryder with two gasoline engine options. There is a strong hybrid version and a mild hybrid engine. The powerful hybrid version of Hyrider uses a 1.5 liter TNGA Atkinson Cycle engine (92 Ps and 122 Nm). This motor is coupled to an electric motor (79 Ps & 141 ​​Nm). The engine with the electric motor generates a combined power of 115 Ps. It is available with Toyota’s e-drive transmission. Next is the Neo drive motor which is basically Maruti Suzuki’s 1.5 liter K15C motor. It is a mild hybrid engine and it comes with a 5-speed manual and a 6-speed automatic transmission.